Toyota Avalon: Electricity

The Mill LA teamed up with Saatchi & Saatchi and Smuggler to create something new and unexpected for this electric new Toyota 'Avalon' spot directed by Stylewar.

The team began by conducting dangerous electricity research that involved high voltage coils and plasma globes. This footage was recorded and referred to by the team to enable them to capture the subtleties of this powerful force of nature.

Agency: Saatchi & Saatchi

Producer: Margeret Nickerson, Jessica Pugh

Creative Director: John Payne

Creatives: ACD Copywriter: Matthew Poitras,

ACD Art Director: Jera Mehrdad, Art Director: Max Wang

Production Company: Smuggler

Director: Stylewar

Executive Producer: Brian Carmody, Lisa Rich, Allison Kunzman

Director of Photography: Joost Van Gelder

Line Producer: Youree Henley

Editing Company: Whitehouse

Editor: EP: Joni Williamson

Sr. Producer: Joanna Manning

Editor: Russell Icke

Edit Assist: Zach Vlandik

VFX & Design
VFX & Design: Mill LA

Executive Producer: Sue Troyan

VFX Producer: Rachael Trillo

Shoot Supervisor: Robert Sethi

Creative Director: Robert Sethi

2D Lead Artists: Nuke: Eugene Gauran, Ed Laag

Flame: Chris Knight

3D Lead Artists: Josh Hatton

3D Artists: Matt Bohnert, Gregory Gangemi, Yorie Kumalasari, Meng Lang Lu, Felix Urquiza, Adam Carroll